Coaching Technology: Vince Lombardi’s Take on it

When I think of great coaches and coaching technology, Vince Lombardi comes to mind. “Running a football team is no different than running any other kind of organization…”, he once said. Griffin Hill coaches have helped to improve the skill set and performance level for thousands of sales people. Whether a sales person is new to a professional career in sales, or experienced and mature, a skilled coach (much like Vince Lombardi) can super-charge performance results. Lee H. is a typical example of a mature sales person who found new life, energy, skills, and results because of Griffin Hill Coaching Technology.

When he started a new job at age 48, Lee wanted every advantage he could find in order to be successful. He engaged Griffin Hill and applied himself to the Griffin Hill Integrity Sales System. With guidance from his coach, Lee sharpened his skills and rapidly became a top performer within his new organization. Not only does he anchor the top spot for number of new sales, he also closed the largest single deal in the company’s history! Lee is quick to share the credit for his success with the Griffin Hill Coaching Staff.

There is a proliferation of learning opportunities for business leaders in every specialty. Training companies offer conferences, seminars and classes. Video presentations and podcasts are available on any topic imaginable. Blogs and newsletters keep people informed about areas of interest and topics related to work place responsibilities. The current, information-rich environment can enhance knowledge and awareness and provides a valuable service.

Our Griffin Hill Coaching Technology is a part of the rising tide in the information and training world. A growing number of trainers refer to themselves as coaches and a growing number of business professionals are hungry for a performance coach that can help them to stand out in a very competitive world.

Though similar in the goal of informing and educating, coaching differs from classes and presentations. Coaching is long term in nature. The objective goes beyond intellectual learning and includes practical implementation, skill set development, and performance improvement. Our friend Lee was very knowledgeable about sales. He had been to every imaginable sales training course and had read dozens of books and articles about sales and selling. What he wanted was guidance in implementation, real life skill development, a strategic game plan to his career. What he wanted was to WIN!

Anyone can intellectualize about the game of football. But a player needs a coach. By the time an athlete becomes a professional football player, he has spent 10 years or more in coaching sessions that last 3-5 hours every day! Those coaches spend only a small percentage of their time presenting or teaching for knowledge. The greater percentage is in honing skills, patterns, and plays that stack the odds of success in their favor. And when they finally become a professional…they sign up for more coaching. A professional team with a weak coaching staff does not compete well. It is unimaginable that a team would have no coaching staff at all!

The ranks of business professionals are searching for the same competitive advantage that a skilled coaching staff gives to a professional athlete. They want hands-on training, application, and skill development. Business professionals want successive first downs and they want to get into the end zone—frequently. They want to win.

Again, I turn to Vince Lombardi. “It is essential to understand that battles are primarily won in the hearts of men. Men respond to leadership in a most remarkable way and once you have won his heart, he will follow you anywhere.” Coaching is increasingly important to individual and team success in business. It is important to remember however, that a weak coach or a weak coaching staff can actually retard performance. For that reason, as you seek for a coach—choose wisely. Make an informed choice. Study the options. Make sure you understand the underlying theory, principles and values espoused by your coach. They should reflect your own beliefs. Your coach should have a proven system to develop skill and accelerate performance results.


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